广告 | Minneapolis College of Art and Design-mg娱乐手机版

广告

艺术与
Design of Persuasive
沟通

广告 is an industry of ideas that thrives on all manner of creative talent. Whether calling attention to your own creative endeavors, raising awareness about environmental or social issues, or outright selling a product or service, you will benefit from the 广告 minor. This minor is ideal for graphic design, 插图, 摄影, and other majors. From 零售 advertising to web design, industry professionals teach the essentials in print, 零售, 数字, and emerging platforms. Courses often include working with real clients on campaigns. This minor allows students to build a strong portfolio and develop professional relationships which can lead to internships, 合同工作, 和就业.

Student sitting at their desk

As an 广告 minor, you will:

  • Gain knowledge in the theory and methods used to develop the strategies behind persuasive communications.
  • Explore how visual symbols, 比喻, 民族志, 符号学, 文案, rhetoric and persuasion, and data 分析 are used in advertising
  • 使用研究, 分析, and other methods to develop culturally informed and relevant communications and advertising campaigns.
  • Creative deliverables are delivered through graphic design, 插图, 摄影, video, 动画, 文案 and more, that can build a strong portfolio.
  • Work with real clients on real problems and deliver solutions that can be implemented for individuals, 社区, 非营利组织, and for-profit organizations.
  • Build confidence in presenting in front of large groups to create meaningful change.
Tell me more about 广告 at MCAD
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Class Highlights

This minor emphasizes a collaborative process of working on teams with students from all MCAD majors.

Required classes include: 

  • Introduction to 广告
  • 机构
  • The Future of 广告
  • Ethnography for Artists and Designers
  • 文案

MCAD后

Minneapolis and St. Paul are hubs of creative energy, as evidenced by the many top creative agencies that call the 双城 home. 

Some top local creative agencies include:

  • 敲门
  • 奥尔森
  • 潜望镜
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